The New Orleans Jazz & Heritage Foundation right this moment launched a brand new PSA, “Rise and Shine,” starring Trombone Shorty, to lift cash for his or her reduction fund to assist Louisiana musicians who’ve misplaced revenue amid the COVID-19 pandemic.
When the COVID-19 pandemic rolled throughout the globe, it silenced stay music all over the place. As dwelling to among the world’s best musical traditions, Louisiana can be dwelling to a few of its most gifted musicians. Musicians who’ve been struggling for almost a yr now, with no actual finish in sight. A few of whom have left their devices behind for good, discovering new methods to make ends meet, and making it difficult for younger musicians to obtain music instruction from town’s tradition bearers.
To assist offset the fallout, the Basis launched a Music Relief Fund in March 2020. To this point, the inspiration has distributed greater than $1M to musicians throughout Louisiana. And this yr on February 10, solely days earlier than Mardi Gras, the Basis in partnership with impartial artistic company, LIGHT+CO, will begin the subsequent wave of reduction efforts by asking folks all over the place a easy query, Have you ever ever been saved by a music?
The Basis’s new effort will kick off with a movie entitled Rise and Shine — that includes New Orleans’ personal Trombone Shorty — reawakening town and welcoming music lovers all over the place to hitch collectively and assist town’s sound keep on for generations to return.
“It’s been a tough time for our metropolis’s musicians, many are hurting. Being part of that neighborhood, I do know that we have now to be there for each other. We’ve at all times banded collectively to assist one another – it’s extra necessary now, than ever. Music lovers, be a part of us to assist maintain NOLA music alive,” mentioned Troy “Trombone Shorty” Andrews.
Don Marshall, Govt Director, The New Orleans Jazz & Heritage Basis, added, “In my a few years of working with the Basis, I don’t assume I’ve seen a extra highly effective and genuine illustration of our metropolis or musicians than the ‘Rise and Shine’ movie.”
“By cancelling stay music, the pandemic robbed the musical neighborhood of not simply their sound, however their livelihood. Their capacity to make ends meet, and do what they do greatest: share their sound with the world. We’ve all had that second when music has saved our lives. Now it’s time to save lots of music,” mentioned David Cameron, founder and CEO, LIGHT+CO.
Along with Troy Andrews, the movie options skilled musicians from New Orleans — Soiled Dozen Brass Band’s Roger Lewis on Saxophone and the Soul Rebels’ Julian Gosin on trumpet — together with a forged of native kids, lots of whom have been college students of the Basis’s free music program, the Don “Moose” Jamison Heritage College of Music. The truth is, Troy Andrews himself was an early pupil of the Heritage College of Music.
The movie, directed by Benjamin Sonntag, was shot amid the peak of Covid in New Orleans in August 2020. The manufacturing adhered to all the Metropolis’s Covid-19 guidelines and pointers to guard the youngsters, musicians and crew.
The music within the movie is an unique association of Allen Toussaint’s “Every part I Do Gohn Be Funky (From Now On),” with a featured solo improvised by Troy Andrews.
This movie was generously made attainable by a 75-person nationwide staff. All artistic sources required for the making of the movie had been donated pro-bono by LIGHT+CO and its manufacturing companions: Discovered Objects Music Manufacturing, Eleven Sound, Form + Gentle, Cabin Modifying Firm, and Venn Arts Music.