The Santa Fe music group for kids Canticuénticos, which has amassed 245 million views on YouTube, closes the 12 months with a double premiere: on the one hand, it presents its fifth album, A cocochito, and then again, it launches underneath the identical title the eighth e-book of the gathering Canticles on paper.
“A cocochito it refers to a gesture of affection, of catching up with the boy by happening on his small scale, to stretch him out into the world, to a better place from the place he’ll see issues that he can’t see from down there “, explains Ruth Hillar, creator of the songs of Canticuénticos, the concept that led to the vallenato that bears that identify because the opening theme of the group’s new manufacturing.
Canticuénticos maintains with this album the road of anchoring their music in genres of Argentine and Latin American folklore, incorporating timbres of every of them, corresponding to Colombian bagpipes or the Venezuelan cuatro. “Concerning the texts, we search for themes that need to do with the present society that girls and boys reside along with adults, with a view to the long run,” says Hillar. He cites for instance “A planting”, a subject associated to deforestation.
“It’s a topic that issues quite a bit to adults, however to youngsters much more, as a result of it’s the world that we’re going to depart them. They’re those who’re going to have to show us issues that we didn’t study as youngsters, the brand new generations can study them quicker and thus maybe inspire adults extra to alter this view of the world, to care for it as our dwelling “, highlights the member of Canticuénticos.
Hillar underlines the facility of music, and much more so of music, with the lyrics contributing to a poetic building, to speak in a direct approach, in depth: “The music can transmit one thing in a stronger and simpler approach, as a result of it establishes a really deep connection, additionally on a bodily and emotional stage. “
Canticuénticos didn’t do streaming recitals in the course of the pandemic. “It appeared to us that it could be very troublesome to achieve the sturdy neighborhood expertise that we’ve within the concert events. We choose then to do different issues, corresponding to ending the album and advancing some easy songs from the start of the 12 months, a approach of being current sharing the work that we had been doing. Then again, we launched the Cantiteca video assortment, an concept that we by no means had time to materialize earlier than, “sums up Hillar an atypical season, wherein there have been additionally many recordings of transient musical greetings and narrated for the broad viewers that follows Canticuénticos on the networks.” We’ve been very energetic, however in any other case, we really feel that we had been thankfully capable of be near the general public, however in a really completely different approach from different years. “
The musical group achieved what few in native youngsters’s music: settling in each social networks and in recitals, projecting its repertoire from Santa Fe not solely to Buenos Aires and different provinces, but additionally on excursions to Uruguay, Chile, Colombia and Brazil. If the pandemic permits it, Ecuador and Mexico shall be added in 2021.
“Our venture arose virtually on the identical time that the networks started to be what they’re immediately, the rise of Fb and YouTube started and we noticed it as a approach of being current,” explains Hillar the way it occurred the fruitful interplay of Canticuénticos with the networks, which led them to their best-known hit, “La cumbia del monster de la laguna”, already including virtually 62 million views on YouTube. “From the primary second we put all our songs on YouTube, when no music group for boys did, past some single music, as a result of it was speculated to compete with the album, that individuals who listened to it on YouTube didn’t io to purchase the album. And we believed that it could not be like that. Additionally, the purpose of Canticuénticos was at all times for the music to achieve as many children as potential. Many children who couldn’t purchase the album, listened to the songs having web on the A lot of this viralization that came about was finished by the lecturers themselves. “
Extra lately, subscription platforms like Spotify additional diminished the competitors between paid and free circulation. At that time, Canticuénticos was already an indeniable reference in non-commercial music for boys disseminated on a large scale. Even so, now they’re additionally betting on the version of their new album on bodily media: “A cocochito, along with being on all platforms for downloading and listening, we’re going to launch it in bodily format, it’ll come out within the first months of subsequent 12 months as a e-book, with illustrations by Estrellita Caracol, in which you’ll be able to learn the lyrics of the songs, and with a QR code to obtain all of the music on gadgets. We’re very sorry how the knowledge on music on Spotify, you don’t know who performs what instrument. We actually like to indicate who does the work, what devices are being performed, for the youngsters it’s stunning to know what the devices are known as, what they’re like, to learn the lyrics. “
Past YouTube, Spotify or the bodily album, Hillar highlights the worth they assign to the trail that songs journey within the voices of the boys themselves. “I find it irresistible after we hearken to the songs within the voices of the women and boys, moms, fathers and lecturers. That the music is sung by many individuals, who should not mere customers of recorded issues, however interpreters with their very own variations , with your personal voice and physique. We like them to observe our movies, however we prefer it way more after they flip off the tv, cellphone, pc or no matter, they seize a guitar and exit to the patio or terrace to make a spherical and so they begin singing and dancing. This looks as if the best achievement, an actual achievement, not the variety of views on YouTube. “
In accordance with the factors of